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*} Free Preview Race Car Sponsorship Contract Template. Why you do it. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. To be clear; for every dollar they give you, they want(need?) Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Drag racing is a sport that needs a lot of money to support it. 4+ Racing Sponsorship Proposal Samples 1. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Limit the history to no more than two typed pages. Though my experience was generally limited, I never saw ANY return from any of it. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. What makes you different from any other person? There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Click on the fillable fields and add the required data. Not all benefits will be relevant to every business. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Do not plead. Agree 16.59%. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. This way both the parties enter into a sponsorship contract or sponsorship agreement. Think about the problem you will help solve and the goals youll help reach. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Select the submit format and acquire the legal papers template in your product. Racing Sponsorships. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Harvick has spent 23 seasons in the NASCAR Cup Series. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Tell us about it. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Read on for a step-by-step guide to getting sponsored. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. This will help you catch the decision makers eye but dont forget just how important content is in all this. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Our series (Star Mazda or FF2000 Championship) usually serves as a support race In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Research the sponsor you are targeting. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. How much work will be involved on your end in delivering on the sponsorship? If you are looking for racing sponsorship proposals, you are at the right place. Val Apple Motorsports, Inc. 2. Think of it more like a sales deck. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. One of the biggest mistakes drivers make is getting too lost in their own heads. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The term influencer is relatively new, but the concept has been around for advertisers for a long time. trailer The term influencer is relatively new, but the concept has been around for advertisers for a long time. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. 5 0 obj Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable 1. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Not only are you competing against other racing drivers but also against all other marketing activities. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Strongly Agree 78.60%. Dont expect to be sponsored for long. Understand the sponsorship process first. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Racing Sponsors. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Unfortunately, retaining sponsorship in the long term may not always be under your control. Fast shipping, quality parts. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. stream Download Its about being a christian role. The sponsorship package underpins the agreement fire your organization and your sponsor. You might be getting involved in discussions on LinkedIn. You need to think about why a business would spend money to sponsor you. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Collect this information together when it comes to talking about renewal. Partnership is the key word here, treat it as a partnership, not a sponsorship. Create a clear list of features and benefits that you can pick and choose from. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Download. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. As long as you can provide value, youll go a long way. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Make your direct pitch. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Organize the proposal in sections. Assess whether what you can offer will help them reach their goals in a broad sense. 19 0 obj Group outing packages can be set up for larger groups from your business or organization. So make it count. NO! These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. The marquee value of your corporation's name affiliated with the Pearson Racing. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. The hard work comes into sitting down and going through these steps. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Do people regularly gravitate towards you for some reason or other? You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Your true request is that you are asking to be part of the sponsor's sales team. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. But remember, a great proposal is about so much more than an attractive design. 2. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Don't feel like you need to include a shiny proposal document in the first instance. I think motorsports has become too commercial and that sponsorship interferes with good racing. Do you have a special story? Sponsorship proposal for Alfie Gendall Racing in 2021. Without primetime TV coverage, how will people see your sponsors name/product? Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Consistency is all about keeping going. . If theyre not quite right, ask yourself why. 68 0 obj <> endobj Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. 03. Make sure you get the details for the decision-maker.