did rebel yell bourbon change its namefannie flagg grease
The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. And since there is no statement of age, we know the whiskey is almost certainly four years old. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. November 18, 2020 in General Bourbon Discussion. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. In 1972, the Stitzel-Weller Distillery went out of business. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. It was on Dixie Highway so, naturally, we were the Rebels. For the Trailblazers. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Changing it just seems to serve no purpose and make the park seem more bland. I guess Billy Idol needs to rerecord "Rebel Yell." Use of the "Southern war cry" precedes the Civil War. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The new Rebel Yell look (image via Luxco). I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Single barrel still says yell. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. With the news of the name change of the Rebel Yell being the last straw. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The Confederate yell was intended to help control fear. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Powered by Invision Community. Getting a little punchy here, down in the DeepSouth . The name is also reminiscent of similar ride Racer at sister park Kings Island. Its a cheap bottle of whiskey and it tastes like one, too. Management can rename it all they want. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Even though I cant think of a past event where anyone was upset or protested, it could happen. Good Lord, people. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Finish: Sweet honey and light pepper and spice. In 2019 Rebel Yell went through a rebranding effort. The company was eventually dissolved, and production ceased in the early 2000s. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The yell has also been described as similar to Native American cries. and our Luxco recently released a Rebel 10 Year Single Barrel Bourbon. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. For the purists. When it was launched, it was only available south of the Mason-Dixon line. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. To me it was just a name given to a coaster, devoid of any historical or political significance. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com ago Theres a couple things to expect from a bottom shelf whiskey. Why did they HAVE to choose such a name in the first place? But for a while, it was common knowledge the main supplier was Heaven Hill. This price point places Rebel whiskey in the low end of the standard segment. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. It was not that; it was the Southern war cry."[10]. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. While he had no prior knowledge of whiskey, he did have some experience. Disgusted with the name change. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago I have been on Rebel Yell before and after the name change, and it is still the same fun ride. who-ey! (Originally published in, This page was last edited on 10 February 2023, at 16:18. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Not sure if you're speaking in generalities, or if this is aimed at me. Then suddenly, I stopped seeing it in stores around town. Woh-who-ey! And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. By I'm not sure why Rebel is less offensive than Rebel Yell. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. It was renamed in 2011 after being sold to the Luxco company. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. who-ey! These bottles may appeal to those looking for a private-label wheated bourbon experience. The W.L. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Its got a strong, bold flavor thats not for the faint of heart. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. I dont remember ever seeing any historical theming or educational features. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Maybe the barrels that didn't make the cut? As a note, we compare prices from various Total Wine locations across the US. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. I thought that moniker just applied to Ole Miss fans. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. On this Wikipedia the language links are at the top of the page across from the article title. The brand was meant to celebrate the 100 year anniversary of the original Weller company. But it never did any good. Rebel Yell was to be produced in small batches and sent out to southern states. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Rebel Yell whiskey is produced by Luxco. It just felt like another local reference, but not a celebration of the Confederacy. The standard price of Rebel Yell used to be right around the $12 mark. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. That's how we are supposed to do this right? As one of those small minority it has never really bothered me either. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Lets pour ourselves a glass and find out. I dont claim to speak for or represent anyone. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Weller. They recently dropped the "Yell" from the name. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. While the connection to the Civil War was obvious, the name never bothered me. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Award-winning Rebel Yell bourbon dates back to 1849. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. My favorite coasters are B&M hypers and gigas. Without fail, it was Yellowstone or Rebel Yell. So, lets take a look at this old timer and see whats in that bottle. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Is Rebel Bourbon good whiskey? Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. A big, round body with a palate that follows the nose - honey . Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Okay, so this isnt a great sip, but not awful either. It was also a favorite of Rolling Stones guitarist Keith Richards. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The last thing, and maybe most important, is a low price tag. Fifty years later, that pissed off quite a few people. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. ELTepes 2 yr. ago That's good to know. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Some Texas units mingled Comanche war whoops into their version of the yell. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Do you wish theyd keep the name. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Rebel Yell went through a rebranding effort which brought about a couple changes. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. ago One is less overtly pro-slavery and pro-confederacy. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. However, the addition of ice makes things a little better. Edit: Watching this yo-yo up and down has been hilarious. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Where is Rebel Whiskey made? Press J to jump to the feed. And hes worked with startup brands to turn local enthusiasm into national recognition. Katelyn is a freelance writer in Portland, Oregon. Now that weve covered the basics, its time to get into the real reason you are here. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Its cheap and low quality but wholly drinkable. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Quick everyone buy up the Rebel Yell bottlings before they are gone! So the arguments that this is another move to erase history arent accurate in my opinion. This product is available only in our gift shop, and it may not always be available in a particular size. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. When compared to the lineup of other wheated bourbons, that price is hard to beat. As a result, to avoid further confusion, we used the names interchangeably throughout this post. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. But Racer 75? They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. It started with a new bottle design and a new marketing campaign. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Rebel Yell whiskey is matured in No. First Name Last Name Email Zip Code What does it taste like? The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. However, in 2020 the rebranding effort went to removing Yell from the bottle. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. This may be one of the most underappreciated wheated bourbons available. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. I was told it was possible they were no longer making it. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. The 75 refers to 1975, the year that the ride opened. This isnt to say its bad. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". [2] One description says it was a cross between an "Indian whoop and wolf-howl". Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Landon Sampsell We will never go there again. The Luxco distillery is located in Louisville, Kentucky. For Blood Oath Pact No. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Waitis that name potentially offensive? All bourbon will have at least 51% corn. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. After that I casually asked at a few others stores and apparently it's the same all over town. The people that rebelled against the United States because they thought they should be able to own people are bad. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Awww poor baby. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt I am curious why the rebranding. Be More Rebel. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). I'm also a huge fan of terrain roller coasters. It was just a name. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Billy Idol's song "Rebel Yell" was named after the whisky. We live in an era in which some people are always going to find fault with something that isnt politically correct. Hopefully the wood work they are doing will justify the new and improved name. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. [1] The origin of the yell is uncertain. Privacy Policy. I was in the first graduating class of a new high school in the far south end of town. I like Rebel Bourbon a lot better at the $13 price point than $18. We have to acknowledge and accept our past. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. Saint_Thomas_More 2 yr. ago I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Thank you. ago One is softer DonutBourbon 6 mo. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. This unique style offers hints of honey and butter followed by a . On this Wikipedia the language links are at the top of the page across from the article title. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Each costs about $27 for a 750mL bottle. Ive been going to this park for years but now its tainted. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. They were trying to distance themselves from that heritage because its becoming less an less accepted. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Shoddy_Ad7511 6 mo. NGL the name was off putting and should have been changed decades ago. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Good one. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. For more information, please see our Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). The company would eventually break up in 1972. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for.