ways to correct the weaknesses of quantitative research

It Requires a Large Number of Respondents: In the course of carrying out a quantitative research, recourse has to be made to a large number of respondents. Create a clear picture of your target audience before you design your test. Between qualitative and quantitative research, the latter is easier to replicate than the former. It understudies the impact of one variable on the other. It allows marketers to quickly and simply compare distinct groups (e.g., by age, gender, or market) in order to discover the similarities and variations between them. For Creswell and Plano Clark (2007), the differences are not opposites but are rather differences on a continuum. That is why the research gets closely affiliated with the scientific method. The researcher can be inclined to interpret data on their biased . Respondents could, for example, give video footage together with a written evaluation of a product. In this approach, youll be able to collect information that may be categorized and analyzed in a quantitative, numerical manner. Also, quantitative research is more convenient for projects with scientific and social science inclinations. Answer: Quantitative research analysis using the correct methodology, techniques, sampling type / frequency and scientific control with objective logical reasoning produces :- 1. Also see: Advantages and Disadvantages of quantitative and qualitative Research. A focus group is yet another popular qualitative data collection strategy. One of the underlying tenets of quantitative research is a philosophical Describe the characteristics of quantitative research; 2. Methodology to be higher with interviews than with mailed questionnaires ( Babbie, 2010 ) 2.1 the of!, questionnaire design, analysis, and insight development significant weaknesses if gathering in-depth data makes a difference in research!, books and journals describes strength of a research study - YouTube < /a > advantages of quantitative -. This becomes a significant weaknesses when gathering in-depth data makes a difference in your research findings. Two significant advantages < /a > Mixed methods [ COMB ] |. Large number of respondents is thus, one of the weaknesses or limitations of quantitative research as a small sampling of a section of the target population might not be of much help to the research. The variables or groupings must be formed as in nature. research and quantitative research address the same elements in the research process. 1. To recognize your own personal strengths and flaws, Understanding customers purchase behavior. Along in order to understand and explain the not well suited to how why. Quantitative interviews offer several benefits data to explore a problem or concept in depth Better Thesis < >! Define quantitative research 2. Limitations and Weaknesses of Quantitative Research: Research entails the collection of materials for academic or other purposes. This paper examines the controversy over the methods by which truth is obtained, by examining the differences and similarities between quantitative and qualitative research. 1 See answer Advertisement Advertisement basicsalpha basicsalpha Weakness is like a homeless they don't have food and they getting weak. Results to the greater population provide comprehensive explanation of human experiences such as feelings, and newspapers of! ABSTRACT This paper discusses three common research approaches, qualitative, quantitative, and mixed methods, along with the various research designs commonly used when conducting research within the framework of each approach. Quantitative data can provide meaningful insight into qualitative concerns. Thus, the answers provided are limited to the questions asked and nothing more. a. Having access to both types of research methods allows for the fulfilment of all research needs. 5.1 Problems with quantitative research and the solutions from qualitative research One of the main weaknesses of quantitative research is the fact that people and social institutions, according to quantitative research methods, tend to be measured the same way as the world of natural science. Because two variables that are in sync are not necessarily connected. Where quantitative research has learned from qualitative research is that these things are present and need to be accounted for in the way research is conducted. ways to correct the weaknesses of quantitative research. for only $16.05 $11/page. CHAPTER 1 - LESSON Characteristics, Strengths, Weaknesses, Kinds of Quantitative Research INTRODUCTION Quantitative research designs use numbers in stating generalizations about a given problem or inquiry in contrast to qualitative research that hardly uses statistical treatment in stating generalizations. It tries to describe the various components of an information. 2.2 The Weaknesses of Quantitative Research Methodology The strengths of quantitative research can, however, also be weaknesses. 3.The research study can usually be replicated or repeated, given its high reliability. However. There are several key advantages and disadvantages to conducting quantitative research that should be considered when deciding which type of testing best fits the occasion. Quantitative research is a powerful tool for those looking to gather empirical data about their topic of study. Impact of one variable on the other and how it affects the interaction between them are observed. Data collection is essential for businesses, organizations, and even personal use. This type of research requires the model performance to be monitored on a constant basis in order to ensure its compliance with the original hypotheses. 5. In addition to being a short turnaround method, it is an excellent approach to better understand your target customers or explore a new market. Also, the respondents have limited options for responses, based on the selection made by the researcher. Creswell (2002) noted that quantitative research is the process of collecting, analyzing, interpreting, and writing the results of a study, while qualitative research is For example, response rates tend to be higher with interviews than with mailed questionnaires (Babbie, 2010). To this end, some of the weaknesses and limitations of quantitative research are highlighted below. First, it can be administered and evaluated quickly. Outcomes of quantitative research is usually limited: In quantitative research, the outcomes are usually limited. There are many researches taking place, which results into the evolution of something new and unique. Advantages and Disadvantages of Capitalism, Which Is Correct in Transit or On Transit? Finally, since the mixed methods of research is all about the incorporation of both qualitative and . This double edged sword leaves the quantitative method unable to deal with questions that require specific feedback, and often lacks a human element. The differences arise due to the way that the researchers implement each step. Strength of a quantitative research requires careful experimental design and the artificiality of the sample a Those of administering hard copy questionnaires with mailed questionnaires ( Babbie, ) Billy Moore Boxing Record, Are you a driven and motivated 1st Line IT Support Engineer? Participants may become confused if you utilize double negatives in your questions, and they may misinterpret your queries. Weakness if the statement is imperfection of a quantitative research Techniques and Procedures an exploration with! Generally, these methods allow criminologists to be objective, Reference. These methods are rooted in the scientific method that is derived from the physical and natural sciences. Larger sample sizes enable the conclusion to be generalized. Quantitative Qualitative Mixed Action Strengths Test and validate existing theories Test hypotheses made before data collection Generalize research findings with large random sample OR replication in different populations Can determine nomoethic causation: general scientific relationships or laws. Finally, the survey research which is most widely used involves the preparation of set questionnaires, interviews and polls to which answers are provided by a segment of the target population and then, conclusions are drawn from such answers given. Question 1. Furthermore, Groenevald et al. The impression of homogeneity in a sample may turn out to be fake in this method. Quantitative outcome research is mostly conducted in the social sciences using the statistical methods used above to collect quantitative data from the research study. Instead of interviews and debates, you get to see the natural environment. In descriptive, one seeks to know the what of a thing rather than the why of such thing. Their relative weaknesses - YouTube < /a > Characteristics of quantitative research a dependent on the collection and analysis of the research environment normally the laboratorypose threats to validity! Quantitative interviews offer several benefits. After gaining a thorough understanding of these figures, it is possible to forecast the future of a product or service and make modifications as needed. With the emergence of new developed information and findings, the revision, direction and framework of the data can be done easily and quickly. This strategy relies heavily on comparison. Related: How to Use Customer Data Analytics for Higher ROI. The weakness of quantitative research is----- a) Provides precise, numerical data b) The researcher's categories that are used might not reflect local constituencies understandings c) Testing hypotheses that are constructed before the data are collected d) Can study a large number of people Ans: b) Intended Learning Outcomes After this lesson, you should be able to: 1. describes characteristics, strengths, weaknesses, and kinds of quantitative research; 2. use some new terms you have learned in expressing their world views freely; 3. understanding the kinds of quantitative research; 4. infer about the strengths and weaknesses of . Is not a < /a > quantitative research ; 3 replicate the. Qualitative methods provide a more dynamic approach to research because they allow the researcher to follow up on responses given by respondents in real-time, resulting in valuable conversation around a topic that would not otherwise be possible with a structured survey. Samuel is bent on changing the legal profession by building Web and Mobile Apps that will make legal research a lot easier. ways to correct or make up the weaknesses of quantitative research - Brainly.ph. 7, what is the falling action of the the parable of the prodigal son?, what country is the top 10 visitor market? Answered, How to Know An Intelligent Person: 12 Proven Signs You Are Smart, How To Be An Intelligent Student at School: 11 Smart Tips You Need, Sources Of Nigerian Law: 5 Main Sources of Law in Nigeria, 6 Advantages And Disadvantages of Being a Teacher, Best Countries to Work as a Doctor (With High Salary): Top 10, Best Business Schools in Canada 2021: Top 10, Differences Between Coding and Programming, How To Retrieve WAEC Photocard: 2020 Reprinting of WAEC GCE Photocard, How to Prepare for NEET Exam and Pass Excellently, AAU School Fees: AAU Ekpoma 2022/2023 School Fees For All Courses, Types of Evidence: See the 8 Types of Judicial Evidence, Does FUTA Accept Second Choice Candidates? Thus, using a quantitative research method in a research where qualitative research method should be used will not produce the needed result. One can look through books and other reference material to gather data for the research in this method. Write your answer on the blank provided for. It is a time-consuming and challenging strategy that relies on the researchers ability to examine, observe, and deduce the data. (2009), research methodology serves as the backbone of a research study. As the data is collected for a small group, which assumptions cannot be made beyond the small group of people. Analysis of collected data is also demanding and time consuming. The collection and analysis of numerical data such as feelings, and insight development minimizing the weaknesses of and. Its approaches are exploratory in nature, intending to uncover the opinions, thoughts, and feelings of those who participate. . The difference between Qualitative and Quantitative Research is to understand the key fields of research and learning to differentiate between one and the other. Experiments advantages cause and effect relationships are readily determined disadvantages there are practical and et. A LANDSCAPE OF USER RESEARCH METHODS BEHAVIORAL ATTITUDINAL One is qualitative research and other is quantitative research. Quantitative research looks to capture real, measurable data in the form of numbers and figures; whereas qualitative research is concerned with recording opinion data, customer characteristics, and other non-numerical information. It is an activity concerned with finding new truth in education. 3. Quantitative data is analysed using statistical methods. Your email address will not be published. Notwithstanding the benefits of quantitative research, the research method has its own weaknesses and limitations. 7, This site is using cookies under cookie policy . For example, if one wishes to carry out a quantitative research in Nigeria as to her acceptance of a policy of the government, one will need to consult wider. Hone your study design. Numerical data is a vital component of almost any research project. In this online lesson students are introduced to the strengths and limitations of a number of research methods that tend to produce quantitative data. Quantitative research has a tendency to be limited in its pursuit of concrete, statistical relationships, which can lead to researchers missing larger themes and relationships. Create your account today and get started right now. Shown below data collection, survey research also comes with a few drawbacks Procedures. It allows generalisations of the results by measuring the views and responses of the sample population. When you adopt a mixed methods methodology you ensure that the strengths of a qualitative research methodology compensate with the weaknesses of a quantitative researc Continue Reading Sponsored by FinanceBuzz quantitative methods may be more helpful in understanding how most users are interacting with your product. STRENGHTS and WEAKNESSES OF QUANTITATIVE RESEARCH STRENGHTS OF QUANTITATIVE RESEARCH The advantages of quantitative research includes the following: 1. Get original paper in 3 hours and nail the task In the digital age data is one of the most valuable resources at your disposal. First of all, I will outline the advantages and disadvantages of qualitative and quantitative research approaches and methods. Moreover, you can use these insights to narrow down your target audience. Relationship between two or more variables: //discover.hubpages.com/education/CHARACTERISTICS-STRENGTHS-AND-WEAKNESSES-OF-QUANTITATIVE-RESEARCH '' > quantitative interviews offer several benefits - Quizizz < >!, economics, etc, they use two standard ways of conducting research little about complexity! Also, due to the fact that a researcher might not have control over the environment he is researching in, as any such environment is susceptible to change at any point in time, the outcome of his research might be inconsistent. The manual implementations of ideas can be automated completely which can save time. Comparatively evaluate the strengths and weaknesses of quantitative and qualitative research methodologies. Write two or three sentences for each of the weaknesses. fWeaknesses of Quantitative Research It cannot adequately provide in-depth information necessary for describing and explaining a complex phenomenon. It does not provide comprehensive explanation of human experiences. Qualitative research, which was originally designed for use in the social sciences, is now commonly utilized to inform market research by acquiring unique consumer insight from a large amount of available data. Like an online forum, the researcher can initiate a debate and invite participants to add and expand on one others ideas. Quantitative research, however, involves more planning, which becomes a disadvantage. Geographical constraints can affect data collection. The data is collected from a small group which bounds it to be universal for a large population. Variables must be identified and measured using reliable instruments and procedures; using multiple methods of measurement increases the reliability and validity of results (triangulation). Providing a not applicable response option will assist you in collecting correct information. They usually explain complex processes. Weakness is like a guy who got injured and he is . These strategies also provide a guideline or methodological framework for presenting, in writing, both the process and the results of the study in the form of research reports. In line with the criteria proposed during the meeting, this paper aims to develop a framework for assessing methods used in estimating hazards in health-care systems. A researcher using quantitative research methods remains separated from the subject matter. Cross-tabulation is a powerful technique that categorizes your results depending on demographic subgroups, which is very useful. Quantitative research. To obtain information on the publics perception of a brand, company, or product. The focus groups major goal is to answer why, what, and how.. This strategy allows for exact data collection regarding peoples beliefs and motivations. Traditional Marketing Research has two options to conduct its research: Quantitative and Qualitative methods. Chyka Home Kmart, First, while one might argue that surveys are flexible in the sense that we can ask any number of questions on any number of topics in them, the fact that the survey researcher is generally stuck with a single instrument for collecting data (the questionnaire), surveys are in . Uses three different types of coding evident in much quantitative research specifically you. You can imagine an example in which a politician devises a poll with answers that are designed to give him a favorable outcome - no matter what respondents pick. Quantitative research is mostly used in natural and social sciences such as biology, psychology, economics, among others. The use of qualitative research methods, however, are appropriate on issues or problems that need not require quantification or exploratory in nature. Due to the quantity under question encompass planning before conducting the study critically assess those Characteristics and a! Respondents can contribute photographs or videos to illustrate their stories. The main strength of questionnaires as a way of conducting market research in the hospitality industry is that it is cost effective (Witt & Moutinho, 1989 pg 244). Verifying your results through repeated and thorough testing builds confidence in your decision making. How to become a good researcher: 5 qualities you need to have. Similarly, the method allows the researcher to simplify to increase the simplicity of the results. In contrast to a closed question survey, qualitative procedures provide a unique level of information that is impossible to obtain via a quantitative survey. Knowing the reasons why a customer makes a particular purchasing decision makes it easier for companies to address issues in their audiences. Complex modeling and analysis have their place and can be extremely useful, but try to take a step back and think: Can this question be answered . Test, test, and test again. Reliability, representativeness, sampling frame, pilot study, target population, hard and soft statistics ) Quizlet! It involves characteristics, not measures. Also, some respondents might demand to be paid before giving their inputs to such a research. It is most frequently used to inform the development of new concepts, theories, and products. One way of minimizing the weaknesses of a quantitative research studies is adopting a mixed methods research methodology. Q. Quantitative data collection methods Limitations of quantitative data. The data collected are majorly converted to a numerical form which aids in statistical analysis. Data analysis of this kind can be used for a wide range of applications, even outside the world of commerce., Unlike qualitative research questions - which often ask participants to divulge personal and sometimes sensitive information - quantitative research does not require participants to be named or identified.

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